20 Jan 2022
•
10 min read

My Design Thinking

I approach product design as an interlocking system to empower users with solutions and values to solve real problems.

PS. The image is my home office set-up that boost my daily productivity while working at home 😎
Header image

Let's Create Beautiful Digital Experience with Values Together!

I approach product design with care and love, I treasure my role as product designer to craft digital products with values to solve user's probelms. Users are human, as human, our life time is limited, our responsibility as designer, is to optimise these treasurable time of others and to create the maximum values for us by creating beauitfual digital experience to solve problems.

Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster.

Dashboard mockup
Product Design

Holistic Product Design and Management based on Empathy

When starting a project, my primary goal is to learn more about the user and their problems, wants, needs, and the environment or context in which they’ll experience our design. Work with teammates and define the scope of the product.

  • Value Curve
  • Problem Statement & value proposition
  • Feature Backlog
  • Conduct design sprints and workshops
  • Empathy Mapping and Persona Creation
  • User Stories creation for user case framework
Dashboard mockup
Dashboard mockup
UX Research & Analysis

Comprehensive research & analysis based on empathy

I usually start with secondary research to understand the field and the context of the user problems. After knowing the scope of the project, I will conduct foundational research to uncover users’ mental models to empathize with their needs. Follow by design research, to structure the product design framework and plan for post-launch research to validate the assumptions and the designs.

  • Secondary research: Competitive Analysis and UX Audits with the help of ChatGPT
  • Foundational research: Interviews, Surveys, Focus Groups, Competitive audits, Field studies, Diary studies
  • Design research: Usability study, A/B Testing, Guerrilla studies, Card sorting, Data Analysis
  • Post-launch research: A/B Testing, Usability testing, Surveys, Logs analysis
  • User Research tools: Maze, Lookback, and Hotjar
  • UX Analysis on the data with Miro and FigJam to create visual representations like Affinity Map, User Journey Mapping
Dashboard mockup
UX Design

Practical UX Design to Balance Requirements

Based on the UX Research & Analysis finding, I usually will start the UX design process by creating user flow and wire-framing. Together with the creation of Information Architecture, I will keep on building a more complex flow after several stakeholders’ meetings and confirmations.

  • User Flow Design: based on the UX analysis of the research results
  • Wire-framing with low/mid-fidelity design
  • Information Architecture/ Sitemap: To cope with the system design of the development team and to integrate with the service design as a whole with cross-functional teams
Dashboard mockup
Dashboard mockup
UI Design

Systematic UI Design with Design Systems

Parallel to other UX Designs, we usually start to build the UI with a design system to increase the effectiveness of our design process. Adopting the rules from design guidelines, we make good use of the atomic design system to create a feasible UI to shape product features for user flows crafted for the best UX practice.

  • Experience in Mobile apps, Web apps, PWA, Tablet apps, Websites, and Kiosk design for different industries.
  • Design System: Creating and managing the design system library across products
  • Design Pattern: Following Apple & Material Design Guidelines + Atomic Design
  • Mastering Figma: with plugins to streamline the product design process
Dashboard mockup
Interaction Design & User Testing

Rapid Interactive Prototyping for fast User Testing

Prototyping and testing are interconnected, I always test the designs at each stage of prototype development rather than waiting to test until after the working prototype is complete. Think about ways to include testing throughout the design process, to make sure the team is iterating the designs based on user feedback instead of other reasons.

  • Comprehensive Interactive Prototype in Figma, Protopie and Webflow
  • Rapid Prototyping for testing and lobbying
  • Micro-interaction for different use cases and edge cases flow
  • Motion Design
  • User Testing in different stages of the design process with wireframes and interactive prototype with tools like Maze
Dashboard mockup
Dashboard mockup
Product & Project Management

Agile Product Development and Lean UX Mindset

With a project management background, I can communicate effectively with product owners in an agile working environment. I am also capable to work in a scrum team to conduct design sprints for product features. I adopt a Lean UX mindset to create effective product design to balance to needs of users and business requirements.

  • Adapting to agile development and being a key member of a SCRUM team
  • Contributing to deciding product backlog and product roadmaps with PM & PO
  • Effective Design Handover to development team with the tools like Zepline and plugin in Figma
  • Experience in project reporting, stakeholders meetings, and client presentation
  • Create pitch decks and visual concepts for products
  • Using Project Management tools like Favro, Trello, Jira to work closely with product owners and other teammates
Software Skills

My Design Toolbox

These are the tools in my designer toolbox for my daily design workflows. I never stop learning new skills, and I am flexible to switch to different tools, but I am having the best experiences on using the following softwares to craft my product design works.
Integrations

My Design Toolbox

These are the tools in my designer toolbox for my daily design workflows. I never stop learning new skills, and I am flexible to switch to different tools, but I am having the best experiences on using the following softwares to craft my product design works.
Integration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration icon
Books worth reading

My Current UX Library

These are the books I read to form my UX foundation beside the UX Design Diploma and my social science training, these books make us think deeper about UX and product design, I would recommand any designer to add them into your own UX Library
Experience sharing from different products

UX Case Studies

The detailed case studies that reflected my design thinkings and working approach, my UX process to solve user problems with design solutions.
Office setting
Design
8 min read

UX review presentations

How do you create compelling presentations that wow your colleagues and impress your managers?
Read Project Highlight
Man working at desk
Product
8 min read

Migrating to Linear 101

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.
Read post
Man pinning images on wall

Building your API Stack

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
Read post
Mountains
Product
8 min read

PM mental models

Mental models are simple expressions of complex processes or relationships.
Read post
Desk with computer
Product
8 min read

Our top 10 Javascript frameworks to use

JavaScript frameworks make development easy with extensive features and functionalities.
Read post
My previous works

Project Highlights

The highlights of my past project and the summaries of the experience I gained from these projects and products
Office setting
Design
8 min read

UX review presentations

How do you create compelling presentations that wow your colleagues and impress your managers?
Read Project Highlight
Man working at desk
Product
8 min read

Migrating to Linear 101

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.
Read post
Man pinning images on wall

Building your API Stack

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
Read post
Mountains
Product
8 min read

PM mental models

Mental models are simple expressions of complex processes or relationships.
Read post
Desk with computer
Product
8 min read

Our top 10 Javascript frameworks to use

JavaScript frameworks make development easy with extensive features and functionalities.
Read post

Connect with me

Feel free to drop an inquiry or a message, I would love to understand your problem and let's figure out how to solve problems with product design together!

You can reach me via mikaellimankei@gmail.com
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Contact image